AdMAVIN launches updated version of Mavin Media Monitoring application
By M4G Bureau - July 28, 2020
It is a real time monitoring and reporting application to get quick update on ongoing OOH campaign
AdMAVIN has re-designed and upgraded Mavin Media Monitoring application named M3 that would enhance the efficiency of the outdoor advertising industry stake holders in the post Covid19 era.
Enabled with global positioning system, this Android App can conduct scheduled surveillance tasks and get instant updates on status of OOH media plans and other ongoing project-based works. It is a real time monitoring and reporting application for OOH media agencies, media asset owners and brands. M3 helps analyse the performance of outdoor media through integration to the AdMAVIN platform analytics covering demographic details at ward, pin code and socio economic classification levels, traffic / impression counts, OTS, TG profile, OOH media inventory, point of interests, heat maps etc. M3 is compatible with 13,000 plus models of smartphones which run on Android.
Explaining about the application, AdMAVIN, Co-Founder, Gowri said, “We are using this time to focus on the future and plan ahead of time by upskilling talent, reinforcing offerings, refining services, strengthening our back-end and reinventing the future approach. This is a crisis like no other and does not really have a readymade blueprint. M3 application which is in sync with AdMAVIN platform would create end to end eco system for the stake holders who now can get not only the monitoring report but also can get insights into the demographic details at the pin code and ward level at their fingertips.”
“We expect new behavioural changes across the world as well as in India once the Covid19 crisis abates. The idea is to emerge out of it strongly and get ready to serve our customers. We are leveraging technology to be future ready. M3 is a ground breaking monitoring application which would change the way monitoring is done in the OOH industry of India,” said Sailesh, Vice President- Product and Marketing, AdMAVIN.
Adding to this, Vishwanath Kini, Vice President- Growth and Strategy, AdMAVIN, said, “This is not the time to sit back, rather, walk that extra mile to keep the business running through every means available. We are a tech-company looking to provide enhanced experience to the brands, OOH agencies and media owners. Our focus is on creating value. We don’t think OOH is fading away but it would regain its glory very soon.”
Vishwanath believes that with M3 application the company is bringing new way of using the monitoring application beyond just campaign monitoring. It’s an attempt to raise the acceptability of OOH with newer tech solutions which are on par with global standards.