The platform was built to standardise and streamline the campaign buying and verification process
The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns
The campaign is meant to highlight the industry’s shift in perspective towards artificial intelligence.
“By providing marketers with the data they need within a convenient, interactive toolkit, AdQuick hopes to make OOH more accessible,” states Matthew O'Connor, CEO, AdQuick
OutSmart Pro and OutSmart Pin will be launched on 1st July 2020.
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
This AI & ML powered Map Based Tool offers complete end to end solution as per campaign objective
The media mapping is done by linking updated OOH media data collected over a period of two decades
The new solution will be launched at Paris Aéroport, then at Changi Airport Singapore in April, before being gradually rolled out across main hubs
The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media...
