The ROADMAP Reach & Frequency (R/F) model promises precise, methodology-driven insights down to the individual billboard asset, providing users with an efficient and more accurate way...
Vipul comes with close to two decades of core consumer marketing experience, having worked across five different industries: FMCG, Telecom, Automobile, Fashion Retail, and now the...
The OOH Advertising Convention (OAC) is set to host its 19th edition on July 18-19, 2025, at The Westin Mumbai Powai Lake.
The OAA ceremony, where winners will be announced, will take place on the evening of July 19, 2025 at The Westin Mumbai Powai Lake
Agencies and brands vying for top honors should note that the entry deadline for the awards is May 30, 2025.
João’s theme is 'OOH: is it ready to rise to the occasion?' and he will challenge the industry by asking if it is now ready, with...
The campaign is executed by Tribes Communication
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton Hotel, will bring together key stakeholders...
Gautam Gulati, Founder and CEO of Screenox Media, shared insights into the evolving landscape of DOOH advertising and how his company is staying ahead of the...
The partnership enables media owners to access real-time, campaign-level audience and impression data directly within the DoohClick platform—enhancing transparency, performance tracking, and data-led planning across OOH...
