Dr. Ashish Bajaj, Group CMO, Narayana Health joins OAA 2025 as jury

Dr. Ashish Bajaj, Group CMO of Narayana Health, joins the distinguished jury panel for OAA 2025. The Out of Home Advertising Convention (OAC) is set to host its 19th edition on July 18–19, 2025, at The Westin Mumbai Powai Lake. A highlight of this premier event will be the Out of Home Advertising Awards (OAA) ceremony on July 19, celebrating excellence in the OOH industry.

Dr. Ashish Bajaj brings over 13 years of experience from leading healthcare and mobility startups. An alumnus of IILM, he is a recognized thought leader in future tech, MarTech, and industry trends. Dr. Bajaj has garnered numerous accolades, including being the first to represent India at the Young Lions Media competition at Cannes and winning the Media Gold Medal at Young Spikes Asia, Singapore, for his media strategy for the World Health Organization. More recently, he was honored with the Marketer of the Year award by CMO Asia and National Feather.

Reflecting on his role as a jury member, Dr. Bajaj shared, “I’m thrilled to join the OAA jury this year as it provides a unique opportunity to be at the forefront of witnessing some of the most extraordinary work in Out-of-Home advertising. The way the medium is evolving, especially with the integration of technology, makes this an exciting time. I am eager to see how creativity and innovation are showcased through new and impactful approaches. Being able to contribute to recognizing and rewarding that creativity is something I truly value.”

On evaluating campaigns that incorporate AI and technology, he noted, “While AI and technology have certainly brought a new layer to creativity, the heart of a campaign still needs to lie in its ability to connect with people. As a jury member, I would look for campaigns that leverage these tools meaningfully while still staying authentic and resonating with the audience. The fusion of tech and creativity should feel seamless, not forced, and should drive the message home in a powerful way.”

Discussing the balance between craft and impact, Dr. Bajaj emphasized, “Balancing craft and impact is all about finding that sweet spot where creativity and execution come together to deliver a real result. Craft is essential whether it’s the visual aesthetics, copywriting, or the technical execution but it’s the impact of the campaign that matters most. I would evaluate how well the campaign has been crafted to engage the audience and whether it has made a lasting impression. It’s about the story, the message, and the results all working together in tandem.”

On the significance of the OOH Advertising Awards, Dr. Bajaj concluded, “The OOH Advertising Awards serve as a great platform to recognize the talent and innovation in the OOH space. It brings visibility to how the medium is evolving and allows the industry to celebrate the creative achievements that push boundaries. It’s essential for encouraging and nurturing talent and creativity, and it highlights the power of OOH in engaging audiences in newer and more meaningful ways.”