Results For "Tool"
79 News Found
Connect Network launches Immersive, transforming cinema planning
In OOH News By M4G Bureau - December 22, 2023
The cutting-edge tool integrates diverse data points to drive efficient and precise cinema planning
Madison Media appoints Rob Norman, Global Digital expert as Advisor to accelerate Digital Transformation
In OOH News By M4G Bureau - October 09, 2023
Rob will offer advisory services to Madison’s top clients, introduce the agency to new tools, concepts and workflows.
OMA launches cloud-based industry-wide automated insertion order tool OASIS
In OOH News By M4G Bureau - September 04, 2023
The platform was built to standardise and streamline the campaign buying and verification process
QMS launches DOOH post-campaign analysis tool Performance+
In Digital OOH By M4G Bureau - August 28, 2023
The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns
‘Money spent on our medium, is money well spent’
In OOH News By M4G Bureau - August 07, 2023
With the rise of technology, OOH is finally catching up its digital medium peers in terms of audience measurement to help advertisers make informed decisions.
Publicis Groupe celebrates 6th anniversary of AI tool ‘Marcel’ with ironic campaign
In Campaigns By M4G Bureau - June 19, 2023
The campaign is meant to highlight the industry’s shift in perspective towards artificial intelligence.
Broadsign ushers in next-generation ad server
In Digital OOH By M4G Bureau - May 17, 2023
Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.
Ocean Outdoor takes DeepScreen® to a whole new level
In Digital OOH By Rajiv Raghunath - March 30, 2023
DeepScreen® Alive uses highly advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with OOH audiences.
Broadsign launches its next-gen OOH platform ahead of ISE 2023
In Digital OOH By Rajiv Raghunath - January 19, 2023
The platform offers unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue opportunities
OOH is well and truly back: Jayesh Yagnik
In OOH News By Rajiv Raghunath - October 20, 2022
DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.