The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025. It is conducted by the use...
Saumya brings over 18 years of diverse experience in Integrated Marketing Communications. He has previously held leadership roles across GroupM, Dentsu and Publicis Groupe.
OOH sees 16th consecutive quarter of growth; Digital OOH surges 9% Year-over-Year
The figures, collated by PwC, reveal that Digital OOH revenue grew +1.6% and Classic OOH declined -0.2%. Digital’s share of revenue in Q1 remained broadly the...
Jithu Prasad, Founder and CEO of Advertalyst suggests that AI can help unlock more budgets for OOH, giving advertisers the much-needed confidence with data-backed analysis for...
This strategic move is in collaboration with the MMMOCL (Maha Mumbai Metro Operation Corporation Ltd.) and Signpost India Limited.
The awards ceremony will be held on July 19, 2025, at The Westin, Mumbai, as part of the premier industry event OOH Advertising Convention coming up...
The partnership enables media owners to access real-time, campaign-level audience and impression data directly within the DoohClick platform—enhancing transparency, performance tracking, and data-led planning across OOH...
This collaboration introduces a new era of carbon measurement and campaign optimization in the DOOH space
With over $9.13 billion in total OOH revenue for the year, a 4.6% increase from 2023, the report highlights how leading brands are leveraging both scale...
