Results For "Report"
211 News Found
Greater Chennai Corporation exploring ways to boost ad revenues
In OOH News By M4G Bureau - April 11, 2022
The civic body is reportedly looking to amend the Chennai City Municipal Corporation (CCMC) Act
‘We think through & through as a media owner’
Mark Bracey, Co-Founder & Commercial Director of DoohClick, a state-of-the-art ad tech platform and network for OOH media owners and operators, says, “We focus on enabling our customers to do the sales and development of iconic sites, and let us do all the boring parts in the background. Because we have been in the media world, we understand the stresses & strains of being a media owner.” Delivered via a single interface, DoohClick provides complete sales support, dynamic scheduling, improved analysis and fast reporting.
Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report
In Research By M4G Bureau - February 24, 2022
PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).
‘Now is the best time to include OOH as part of the media mix’
With signs of enhanced consumer confidence, higher marketing spends and improved mobility, it is indeed a good time to leverage OOH as an advertising medium for enhanced brand presence across markets, writes Divya Jyoti, Business Head – North, The Brand Sigma.
Adex to grow by 20% in 2022 to reach Rs 90,000 cr: Pitch Madison Ad Report 2022
In OOH News By M4G Bureau - February 17, 2022
OOH Adex has registered a high growth of 69%, taking the industry to Rs 2,178 crore, but still way below 2019 level.
ADEX zooms 37% despite Covid II: Flash figures from Pitch Madison Report 2022
In OOH News By M4G Bureau - January 25, 2022
Sam Balsara, Chairman, Madison World, says, “The two Covid years of 2020 and 2021 have altered the structure of ADEX, but Indian ADEX has shown that it is resilient and contrary to expectation surpassed 2019 ADEX levels.”
M&E industry rising to pre-Covid levels, cites CII-BCG report
In Research By M4G Bureau - January 03, 2022
OOH growth will be triggered by infrastructure development projects and evolving DOOH
71% of Indian marketers’ budgets set to increase in 2022: DCMN report
In Research By M4G Bureau - December 10, 2021
Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years; managing large amounts of data and privacy headwinds top marketers’ challenges going into the new year
Public, charity messages highlight a decade of action during the COP26 climate conference
In OOH News By Rajiv Raghunath - November 12, 2021
Ocean announced its new Drops In The Ocean advertising fund which will see 2% of the company’s reported revenue given to environmental charities and non-profits each year in the form of advertising space across its UK and European portfolio.
Unauthorised advertising rears its ugly head on Mumbai expressway
In OOH News By M4G Bureau - September 28, 2021
MMRDA is reportedly planning to take action against the agency responsible for placing unauthorised ad displays on the back of traffic direction boards.