‘We independently verify campaign facts, at scale’

In Viewpoints By Rajiv Raghunath - April 13, 2021

Joe Copley, Chief Revenue Officer, Seedooh points out that CEOs and CMOs the world over are seeking a better understanding of ROI - and that starts with rich, connected, available, accurate data

Magna US advt report predicts double digit growth for OOH in 2021

In Research By M4G Bureau - April 01, 2021

Overall non-political linear ad sales (TV, radio, print, OOH) will grow by +1% to $77 billion.

OOH to grow bigger in tier II-III, says FICCI- EY report

In Research By M4G Bureau - March 30, 2021

The FICCI-EY report on Indian Media and Entertainment also says that DOOH will become more dominant in 2021.

Enterr10 Television Networks elevates Shrutish Maharaj as Group CBO

In OOH News By M4G Bureau - March 12, 2021

Maharaj will also be overseeing the group’s media planning & buying and will be reporting to Manish Singhal, Managing Director, Enterr10 Television Network

dentsu report maps changing consumer trends

In Research By M4G Bureau - March 05, 2021

dentsu International has launched its consumer vision research report, ‘The Age of Inclusive Intelligence’, which charts long-term consumer trends that will shape the next decade. It offer brands information with which they can build human-centric experiences to meet changing consumer expectations

OOH to take longer turnaround time, says CRISIL report

In Research By M4G Bureau - February 26, 2021

According to the report, the media and entertainment revenue will rebound 27% next fiscal with strong balance sheets and liquidity expected to help credit profiles of larger players

UK OOH revenues for Q4, 2020 down -46%, says Outsmart report

In Research By M4G Bureau - February 19, 2021

The figures show improvement over Q3 figures and the research, conducted in partnership with PWC, also indicates more improvement, with restrictions lifting and the roll-out of the vaccine program

Use of biometric data, personalisation, among key expected trends

In Research By M4G Bureau - February 19, 2021

A report by Essence, part of GroupM, studies the impact of 2020 on the future of advertising and analyses the likelihood of 15 different scenarios occurring in the next decade

OOH reverts to 2007 figures due to pandemic: PMAR 2021 report

In Research By Bhawana Anand - February 18, 2021

The report however adds that Q4 in 2020 has registered a 61% increase over Q3 in 2020 and a 16% increase over Q4 in 2019, which indicates a sharp revival in 2021 for the market and ADEX

Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report

In Research By M4G Bureau - February 17, 2021

India is expected to regain its 9th ranking on global ad spends in 2021 and the OOH medium will touch INR 1,570 crore in 2021 with a CAGR of 69%, says the report.