In this column, Magesh Poondi, CEO, ReLu AI Systems, shares why even iconic sites like Sea Link or Times Square gain sharper impact when backed by...
Growth of 3% in the second quarter pushes year-to-date OOH revenue up 2.6%, driven by digital formats and transit advertising.
The contract is for 67 metro stations with Rs. 700 Cr revenue potential
Dipankar Sanyal, CEO of Platinum Communications, shared his insights on why India needs its own iconic OOH destinations.
Arkade Developers acquires naming rights for Bangur Nagar Metro Station in line with Goregaon's accelerated urban development
The aim is to set a new benchmark for transparency so advertisers can understand the value behind every impression
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep dives into specific trends.
The screen space was donated and planned by Ocean Outdoor under its Drops in the Ocean programme which awards a percentage of the company’s annual UK...
While search, including retail media, largely drove the uplift in spends, the OOH sector, particularly its digital formats, demonstrated significant and sustained strength, reinforcing its crucial...
Deepali brings over 30 years of extensive experience in brand building, marketing, and corporate reputation management across India, ASEAN, and Australia.