BBMP seeks more time to file report on response to the petition on revenue loss
The advertising was mainly directed at giving publicity to the government’s development programmes
A simple yet effective innovation has been crafted to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero
In a circular sent to its members and specialist agencies, IOAA has stated that it shall directly write to brands that have used any unauthorised outdoor...
Although criminal cases have been lodged against the offenders, no action has reportedly been taken under the Karnataka Open Places (Prevention of Disfigurement) Act, 1981
The report titled ’Digital inflection point: Indian media and entertainment’, released at the FICCI-IIFA Global Business Forum in New York, states that the Indian M&E industry...
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
Outdoor advertising expected to grow at 11.1% in 2016-17
The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase...
A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six...
