Saumya Agarwal appointed as Vice President – Madison Media Plus

Madison Media Plus, a unit of Madison World, is delighted to announce the appointment of Saumya Agarwal as Vice President. He will report to Mimi Deb, COO, Madison Media Plus. 

Saumya brings over 18 years of diverse experience in Integrated Marketing Communications. He has previously held leadership roles across GroupM, Dentsu and Publicis Groupe, and has worked with marquee brands such as Nykaa, HUL, Jaguar Land Rover, ICICI Group, HDFC Bank, Louis Vuitton Moët Hennessy, Allied Blenders and Spotify. Prior to joining Madison Media, he served as AVP at Starcom. Along with his deep brand-building expertise, Saumya brings a strong passion for new business initiatives, nurturing talent and crafting purpose-driven narratives. 

“As our client portfolio continues to expand and brand needs evolve, we are realigning our team structure to stay agile, strategic, and future-ready. Saumya’s addition to the leadership team marks a significant step in this direction, strengthening our capabilities to deliver impactful solutions and drive sustained business growth,” said, Mimi Deb, COO, Madison Media Plus. 

Sharing his excitement, Saumya Agarwal, VP, Madison Media Plus said, “I’m excited to join Madison Media Plus at such a dynamic time of growth and transformation. The energy of the team is truly inspiring. I look forward to contributing meaningfully to our clients.”  

Madison Media, India’s largest homegrown communication agency, has been ranked the World’s 4th Largest Independent Media Agency by RECMA. At the recent e4m Prime Time Awards 2025, Madison Media was awarded ‘Media Agency of the Year’ for the 6th time. The agency was also honoured with the ‘Outdoor Media Agency of the Year’ title at the e4m’s NEON OOH Awards 2025 for the 3rd time. Additionally, Madison Media was awarded ‘Independent Agency of the Year 2024’ at the e4m Media Ace Awards. The agency has won over 300 awards in the past 2 years.  

Madison Media handles media planning and buying for blue chip clients like Marico, Asian Paints, Axis Max, Honda, BJP, Fortis, LT Foods, Nat Habit, Somany, BirlaNu, and many others. Madison Media is part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World through its 11 Units served last year, as many as 500 Advertisers