With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs...
The Indian M&E industry grew from INR 728 billion in 2011 to INR 820 billion in 2012, registering an overall growth of 12.6 percent.
In his new role, he will head the entire gamut of sales and marketing functions of this special domain.
OOH is expected to grow at a moderate rate of 4.3 per cent.
The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.