The former All India President of Navabharat Group begins his new journey with India's premier outdoor agency, Global Advertisers.
In association with Vivaki Specialist Services, the brand used large sized media to create impact and imagery rather than going for reach and frequency.
The Outdoor Media Association of NZ (OMANZ) announced a strong start to 2013, and sees OOH firmly becoming entrenched in the media mix for the future.
When it comes to innovation in OOH, there are no limits. Be as creative as you can get and you will surely reap its benefits! A...
In association with agency Kinetic, KFC rolled out a campaign across 22 cities to make a loud announcement regarding its new WOW prices, targetting the existing...
Associated with Bates Asia for more than 5 years, Asheesh will be looking for better opportunities within the OOH industry.
Proof of Performance takes one step forward in order to resolve the issue of monitoring and measurement by providing evidence of performance to the whole OOH...
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs...
The Indian M&E industry grew from INR 728 billion in 2011 to INR 820 billion in 2012, registering an overall growth of 12.6 percent.
