Reliance Communications introduced an innovative OOH campaign in tier II & tier III cities leveraging the popularity of the Janmashtami festival.
DDB MudraMax depicted the story of Mahabharat on OOH to promote Star Plus' new show using the right blend of scale and innovation.
Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take...
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The OOH agency won the sole marketing rights for all media formats available at two prominent malls
The former All India President of Navabharat Group begins his new journey with India's premier outdoor agency, Global Advertisers.
In association with Vivaki Specialist Services, the brand used large sized media to create impact and imagery rather than going for reach and frequency.
The Outdoor Media Association of NZ (OMANZ) announced a strong start to 2013, and sees OOH firmly becoming entrenched in the media mix for the future.
When it comes to innovation in OOH, there are no limits. Be as creative as you can get and you will surely reap its benefits! A...
In association with agency Kinetic, KFC rolled out a campaign across 22 cities to make a loud announcement regarding its new WOW prices, targetting the existing...
