Samsung J Series smartphone resorts to external and internal wraps of Mumbai Metro along with advertising through metro television and digital screens inside metro trains.
Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on...
Premium sites from JVLR and Vikroli to the upcoming suburb of Virar have been chosen carefully to execute the campaign
OOH specialist agency Kinetic welcomes Suresh Balakrishna as CEO for India, the Middle East and South Asia.
Nakd's new campaign boasts of an edible billboard to surprise and delight consumers at Westfield
According to the rule of KMC, any agency needs to first clear the outstanding before participating in the new tender. In this case, rules have been...
Growing population, purchasing power and expanding economy have made UP a palatable state for investment. More investment will attract more OOH need, thus requiring more boost...
Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.
Grand Visual has been a crusader of digital OOH with multiple campaign executions on interactive digital media interfaces in the outdoor
An exclusive interview with Union Railway Minister Suresh Prabhu
