Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China. Meanwhile, the FMCG giant has made...
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
The ad tech firm expands team with strategic new hires
Ben was earlier Global Head of Out of Home Media with dentsu International
Art for facilitating positive social, economic, and ecological change
Roshni comes with over 2 decades of experience
The campaign is executed by Madison Outdoor Media Solutions and 3 Scratch Films
With 41% YoY growth in pDOOH business in Q2 2024, Perion is “setting the standard for how digital strategies can seamlessly integrate with physical spaces to...
Veridooh's proprietary and patented solution, SmartCreative, collects data to track, measure, and verify the performance of DOOH campaigns.
A large scale campaign is appearing throughout September across 35 Ocean Outdoor roadside and city retail screens in six cities including Bristol, Manchester, Leeds, Liverpool, London...
