Being innovative creates impact and perception: Jayesh Yagnik

In OOH News By Athira Nair - December 16, 2015

Speaking at the recently held Kerala Talks OOH 2015 in Kochi, Jayesh Yagnik COO, MOMS, said that advertisers look beyond visibility, where creating impact and perception in each campaign through innovations would construct a path for brands to enter Kerala OOH market.

OOH industry needs to reshape conversations, manage perceptions

In Viewpoints By M4G Bureau - August 06, 2015

Gaurav Suri, Head Marketing, UTI Asset Management Company Limited, writes about the typical hurdles in budgeting more spends on OOH and what industry must look out for

By The People: What catches the eye in the outdoor

In OOH News By VJ Media Bureau - December 26, 2014

The Outdoor Asia team went out in Delhi NCR, Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising and how it can influence their purchase decisions.

By The People: What Catches The Eye In The Outdoor

In OOH News By VJ Media Bureau - November 14, 2014

The Outdoor Asia team went outdoors in Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising.

Lava'mesmerizes' the metros

In Campaigns By Jubilee Cardozo - November 06, 2014

After emerging as India's most promising brand and its stint in attempting to break the world record of longest self-photographs (selfie) relay chain, Lava International Ltd, has come out with an innovative out-of-home campaign at select premium sites in major cities and metros.

Creating a buzz with the bus

In Viewpoints By M4G Bureau - March 06, 2014

Milky Mist as a brand has in its own way redefined the way OOH formats such us buses and bus shelters can be used for appealing brand visibility and in the process changing the perception with regard to these formats. In a chat with Outdoor Asia, Sathish Kumar T, MD, Milky Mist Dairy Foods Pvt Ltd, throws light on how the Erode, Tamil Nadu, based brand has managed to establish presence in the cluttered OOH market of Bangalore.

'OOH impacts perception'

In Viewpoints By M4G Bureau - January 15, 2014

Parag Desai, Executive Director- Wagh Bakri Tea Group, tells Outdoor Asia how an effective OOH campaign helps enhance the brand value in the minds of the consumers.

Fancy OOH campaign for Stylish Vespa Scooters

In OOH News By VJ Media Bureau - September 26, 2013

To capture the youth audience, Vespa Scooters leveraged the OOH medium in a stylish way with the help of Percept Out-Of-Home agency.

Zee Bangla scripts 3D innovation

In Campaigns By Nabamita Chatterjee - July 27, 2013

The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.

Amit Sarkar takes over as COO of Kinetic India

In OOH News By VJ Media Bureau - May 06, 2013

Amit brings to the table a rich experience covering varied marketing spaces.