Gujarat was investor-friendly even in times of economic slowdown: Jayesh Yagnik

In OOH News By Satarupa Chakraborty - December 20, 2016

OOH industry in Gujarat needs to expand beyond ABSR (Ahmedabad, Baroda, Surat, and Rajkot), says Yagnik

BBMP told to root out unauthorised outdoor media in Bengaluru

In OOH News By VJ Media Bureau - December 12, 2016

BBMP has reportedly assured removal of all unauthorised media within 2 months

Oppo casts a green hue on Ahmedabad BRTS stops

In Campaigns By Satarupa Chakraborty - December 05, 2016

Kaushik Outdoor executed the smartphone campaign that involved branding of BRTS stops building wraps in the city

"Domain expertise can make outdoor do wonders"

In Viewpoints By M4G Bureau - November 23, 2016

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.

"Moving, interactive hoardings can spur more innovations"

In Viewpoints By M4G Bureau - November 22, 2016

Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.

Voodooh creates a bigger picture for DOOH in UK

In Digital OOH By VJ Media Bureau - November 21, 2016

The UK's latest digital out-of-home production and consultancy company Voodooh is headed up by three industry stalwarts from outdoor giants Clear Channel, JCDecaux and Ram Vision

Celebs exhort people to join Global Citizen India movement

In Campaigns By VJ Media Bureau - November 18, 2016

The OOH campaign, which was rolled out on November 14 for a period of one week, was principally executed by Bright Outdoor Media

Divya Marathi goes outdoor to promote Marathi Literature Festival

In Campaigns By Satarupa Chakraborty - November 10, 2016

The festival will be the first of its kind three-day literary extravaganza to be held in Nashik with select authors, social engineers and cartoonists from across the country participating in it.

Smarter outlook for DOOH in UK as medium comes of age

In Digital OOH By VJ Media Bureau - November 07, 2016

OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.

Gujarat Talks OOH Conference to debut in Ahmedabad on Dec 16

In OOH News By VJ Media Bureau - November 02, 2016

The regional Talks OOH Conference is being organised in the state of Gujarat for the very first time. Ahmedabad-based Het Graphics has taken up the Title Sponsorship of the event, and Shah Publicity, Sujal Advertisers, Kaushik Outdoors and Chitra are the Associate Sponsors of the event.