Sun Sign & Technologies launches new textile product for displays

In OOH News By Satarupa Chakraborty - October 14, 2016

The collection comprises specially coated fabrics made up of synthetic or natural fibres for inkjet and transfer printing. These can be used for backlit displays, outdoor displays, signage and indoor displays, interior wall coverings, etc.

Gionee paints Kolkata orange this Durga Puja

In Campaigns By VJ Media Bureau - October 07, 2016

Ideated by Rapport, the outdoor specialist unit of media agency conglomerate IPG Mediabrands, this campaign has helped Gionee achieve 80-85% dominance in the market over other advertisers

Agra OOH industry body questions plan to make city's MG Road ad-free zone

In OOH News By Rajiv Raghunath - October 06, 2016

The Outdoor Advertising Association of Agra maintains that there are many inconsistencies in the municipal body's outdoor advertising guidelines

UK's Outdoor Plus unlocks DOOH potential to augment'right time marketing'

In Digital OOH By VJ Media Bureau - October 04, 2016

Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays

Quantum Outdoors deepens footprint in south Delhi

In OOH News By Satarupa Chakraborty - October 03, 2016

Quantum Outdoors has won branding rights on 8 unipoles and 1 public utility branding in premium locations of south Delhi

Himani Best Choice launches"Haajar Haater Durga” campaign ahead of Puja

In Campaigns By Nabamita Chatterjee - September 30, 2016

The brand sees great value in going big in the outdoor in Kolkata and rest of West Bengal during the festive season

Dr. Fixit goes outdoor with waterproofing solutions

In Campaigns By Nibedita Saha - September 29, 2016

The OOH campaign, spanning two weeks, has been planned and executed by leading specialist agency MOMS Outdoor Media Solutions covering cities like Mumbai, Pune, Nagpur and Surat

Raj Super White Soap dominates Ludhiana outdoor landscape

In Campaigns By Satarupa Chakraborty - September 29, 2016

Leading regional OOH firm Lead Ads had planned and executed the campaign in Ludhiana. The OOH firm used some 86 OOH media sites that included hoardings, bqs, mall media, and ambient media, to give the new brand a domineering presence in the outdoor

PNB Housing depicts wildlife to exemplify bank's robust growth story

In Campaigns By Satarupa Chakraborty - September 26, 2016

DDB Mudramax was the media and outdoor agency for the campaign while MASH Advertizing (a Percept Hakuhodo company) delivered the creative expressions

Del Monte goes outdoor with"works every time” promise

In Campaigns By Satarupa Chakraborty - September 22, 2016

The OOH campaign in Delhi NCR is part of the brand's 360 degree campaign that includes brand activation