Quantum Outdoors deepens footprint in south Delhi
By Satarupa Chakraborty - October 03, 2016
Quantum Outdoors has won branding rights on 8 unipoles and 1 public utility branding in premium locations of south Delhi
Haryana-based Quantum Outdoors has won branding rights on unipoles on Captain Gaur Marg of South Delhi and the public utility at Qutub Minar T-point. Having been tendered for the first time, the five 20ft x 10 ft unipoles will have eight displays with three sites having two-side display facility.
Elaborating on the win, Tanuj Dewan of Quantum Outdoors, mentioned, “Captain Gaur Marg connects the Inner and Outer Ring Road in Delhi. Hence, the location is premium with a high number of residential colonies in places like East of Kailash, Okhla, Lajpat Nagar, Kalkaji etc. in the vicinity. We have started with one display each for Panasonic and Frooti, while we are looking for more brands in the consumer durables and FMCG categories. These brands will be able to grab the attention of a sizeable audience given that there are many residential colonies in the area.
He added: "It has been our endeavour to consciously and continuously improve upon our existing media presence and provide cost effective outdoor advertising media to advertisers thereby delivering greater value to the brand. Addition of media at Captain Gaur Marg and Qutub Minar T Point are two such milestones"
Quantum Outdoors is also in process of fabricating three (20ft x 8ft) displays on the public utility site at Qutub Minar T point. “Facing towards Gurgaon as well as AIIMS, it is the most premium location as it has access to grab the attention of TGs travelling to and from Gurgaon. We are fabricating it in a premium way to impart maximum effect. It should be up and running in another 15 days,” said Dewan.