Unboxing OOH: Data, metrics & personalization are key

In OOH News By M4G Bureau - July 26, 2024

The inaugural session of the 18th edition of Out of Home Advertising Convention (OAC) 2024 that was inaugurated in Bangalore today, had a fireside chat between Kedar Ravangave, Strategic Marketer (CPG, Ecommerce and Fintech) and Rajiv Raghunath, Managing Editor, Outdoor Asia & Media4Growth discussing the theme ‘Unboxing OOH for great brand outcomes’.

Paris 2024: Brand partners bring spirit of the Olympics to official Team GB fan zones

In Digital OOH By M4G Bureau - July 25, 2024

DOOH highlights will be shown in 13 cities

IOAA’s OOH Pinnacle Awards set to debut, to laud media owners’ contribution

In OOH News By M4G Bureau - July 24, 2024

The Indian Outdoor Advertising Association’s OOH Pinnacle Awards, an initiative to recognize and applaud the role of OOH media owners in taking the medium forward, will debut on Day 1 of the OOH Advertising Convention (OAC) 2024 to be held on July 26 and 27 at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.

MOMS Outdoor CEO Jayesh Yagnik joins OAC panel on multi-stakeholder initiatives to step up OOH share of ad spends

In OOH News By M4G Bureau - July 22, 2024

Jayesh will participate in a panel discussion on the theme ‘How to get brands to show more love for OOH?’

Vishwanjali Technology to showcase their latest OOH indoor and outdoor screens at OAC’s OOH Expo

In OOH Solutions By Sakshi Sanghavi - July 19, 2024

“We are excited to showcase our newly launched products at OAC to the audience.” says Ganpati Machanwad, Director, Vishwanjali Technology

Everglow LED to showcase digital hardware and software solutions at OAC’s OOH Expo.

In OOH Solutions By Sakshi Sanghavi - July 18, 2024

“EverGlow LED is excited to demonstrate how our state-of-the-art solutions redefine the landscape of outdoor advertising.” says Inderjit Kataria, Managing Director, Everglow LED.

BBMP Advertisement Bylaws 2024 to be unveiled shortly

In OOH News By M4G Bureau - July 16, 2024

The urban local body sets sights on significantly augmenting its revenues from outdoor advertising

Xtreme Media to showcase cutting-edge solutions at OAC’s OOH Expo in Bengaluru on July 26-27

In OOH Solutions By Sakshi Sanghavi - July 11, 2024

“Our goal is to raise product awareness and effectively communicate our latest innovations among audiences from the DOOH industry, helping them make informed and confident decisions when purchasing outdoor LED displays,” says Sanket Rambhia, Director, Xtreme Media.

WB urban affairs deptt places curbs on outdoor advertising in different locations as under draft ad & signage policy

In OOH News By Sakshi Sanghavi - July 11, 2024

Outdoor ads will be prohibited in areas such as national parks, district forests, water bodies, historical monuments, among others

‘AI is a learning, generative element of intelligence that needs to be harnessed judiciously’

In Gallery By - July 09, 2024

Ocean Outdoor Group CEO Designate Stephen Joseph speaks about the growing role of AI and automation in OOH advertising, in conversation with Rajiv Raghunath