"Moving, interactive hoardings can spur more innovations"
By M4G Bureau - November 22, 2016
Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.
Puneet Anand asserts that OOH is a key part of the brand’s ATL activities. “When it comes to OOH visibility, we give extreme importance to location, be it urban or rural India. While in the urban areas our focus is on media at airports, malls and major arterial traffic points, in the rural areas we look at village congregation areas, bus stops, etc.” He states that Hyundai Motor adopts an experiential approach to engage with consumers. “We understand that today’s savvy consumers believe more in class-apart experiences. Hence, our advertising outlook including the out-of-home activities is bulleted towards creating experiences and an emotional connect,” he says, while adding that the brand has strong presence at six major airports in India – Mumbai, Delhi, Kolkata, Chennai, Hyderabad and Bengaluru.
To read more, subscribe to October edition of Outdoor Asia