Gujarat Talks OOH Conference to debut in Ahmedabad on Dec 16

 The popular regional Talks OOH Conference will be conducted in the state of Gujarat for the very first time on Friday, December 16, 2016. The day-long Gujarat Talks OOH Conference, to be held in the city of Ahmedabad, will direct focused attention on the theme: “Leveraging Gujarat’s Economic Progress To Transform OOH Business”. The theme draws inspiration from the state’s spectacular economic achievements, many of which were shaped by Prime Minister Narendra Modi’s vision when he was the Chief Minister of the state.

Today, Gujarat is one of India’s most industrialised states. The people of Gujarat enjoy high purchasing power, both in the urban and rural areas. Brands of all hues compete fiercely for a large share of this bustling consumer market.

Ahmedabad-based Het Graphics, a leading regional OOH media owning firm dealing in hoardings, kiosks and signages, has taken up the Title Sponsorship of the event. Het Graphics, which is in business since year 2000, has etched a name for itself in the OOH space with its innovative media solutions.

The Conference is also supported by Associated Sponsors – Shah Publicity, Sujal Advertisers, Kaushik Outdoors and Chitra.

The Conference will be addressed by leading brand marketers, specialist agency heads – national and regional, regional media owners, civic authorities and OOH solution providers. The discussions and presentations will revolve around contemporary themes, such as, “How OOH industry can contribute to Gujarat’s sustained growth & development”, “What makes Gujarat a key destination market for brands”, “What steps are needed to encourage more brands enter Gujarat’s OOH fold”, “What goes into building the best OOH media plans for different brand categories in Gujarat”, “How can technology transform Gujarat’s OOH landscape”, etc.

The OOH media has played a catalytic role in connecting brands with consumers across the state. The moot question is, how OOH industry can leverage the state economic progress to achieve sustained business growth.