Jitendra Chauhan, Parag Desai to address 1st Gujarat Talks OOH Conference on Dec 16

 The 1st Gujarat Talks OOH Conference, being organised at the Courtyard by Marriott in Ahmedabad on December 16, will be addressed by eminent media owners, brand marketers, senior professional from OOH specialist agencies, technology evangelists and indeed heads of industry bodies.

Jitendra Chauhan, Chairman & Managing Director, JadeBlue Lifestyle India Ltd, will deliver the inaugural address on the theme ‘How OOH industry can contribute to Gujarat’s sustained growth & development’. The state of Gujarat is a compelling model of economic development. The state bespeaks of rapid industrialisation, accelerated infrastructure development, and high living standards. The moot point is, how the OOH industry could leverage the economic progress of the state to growth the business.

At the conference, Parag Desai, Executive Director, Sales & Marketing, Wagh Bakri Tea Group, will speak on the theme: ‘In what ways can OOH influence consumer behaviour & preferences in the FMCG space’. Gujarat is a key consumer market – across the urban and rural spheres. The OOH landscape in Gujarat is a testament to the strong consumer brand presence in the state. The key question is, how a greater number of consumer brands could enhance their OOH presence in Gujarat’s OOH space and thereby reinforce their consumer connect.

The conference will feature presentations and panel discussions on a variety of subjects that tie in with the growth goals of Gujarat’s OOH industry. The day will culminate with an open forum where the participants will brainstorm to come up with an agenda for growth.