Results For "Outdoor"
1737 News Found
Australia's APN Outdoor\'s Transit Factor tests new limits for transit media
In Digital OOH By M4G Bureau - April 27, 2017
APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as the Transit Factor.
Laqshya Group appointed OOH AOR of Arnab Goswami's Republic
In OOH News By M4G Bureau - April 26, 2017
Laqshya will handle the nationwide outdoor media mandate for Republic for leveraging OOH assets for a period of three years starting April 2017.
Park Avenue deo wafts through the OOH air
In Campaigns By Rajiv Raghunath - April 20, 2017
MOMS Outdoor Media Solutions planned and executed the Park Avenue deo campaign that ran for 14 days in six key cities -- Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad and Chennai.
oOh!media, APN Outdoor merger likely to be completed in July
In Digital OOH By M4G Bureau - April 20, 2017
The combined entity will become Australia's largest outdoor operator, with more than 50% market share.
Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017
In OOH News By M4G Bureau - April 17, 2017
OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.
US body lays down programmatic standards for digital placed advertising
In Digital OOH By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Proactive In & Out Advertising is presenting sponsor of OAA 2017
In OOH News By Rajiv Raghunath - April 13, 2017
The Outdoor Advertising Awards (OAA) 2017 function will be held at Renaissance Mumbai Convention Centre, Powai, Mumbai in the evening of July 29, 2017
GSK's Sensodyne goes outdoor to drive home authenticity of product
In Campaigns By M4G Bureau - April 13, 2017
Laqshya Solutions planned and executed the multi-city campaign using over 150 key sites
IOAA initiates steps to develop OOH Qualification Packs, Occupation Standards
In OOH News By Rajiv Raghunath - April 12, 2017
IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job involved in the OOH media business.
Naren Patel, MD of UK's Primesight to address OAC 2017
In OOH News By Rajiv Raghunath - April 11, 2017
Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood competition from social media