AdWise Analytics: Increasing transparency in OOH

In Viewpoints By M4G Bureau - May 23, 2016

AdWise Analytics recently unveiled a first-of-its-kind, Out-of-Home media ecosystem solutions that aims to provide end-to-end operations management platform in real time to the outdoor advertising industry.

Posterscope UK's David Gordon to address OAC 2016

In OOH News By VJ Media Bureau - May 09, 2016

David Gordon, Insight Director, Posterscope UK, will speak on the theme"Will interactive technologies provide new growth stimulus to OOH business? Opportunities & barriers” at the Outdoor Advertising Convention 2016

OAC to make its debut in Delhi NCR on June 17-18, 2016

In OOH News By VJ Media Bureau - February 18, 2016

The 12th edition of the Outdoor Advertising Convention (OAC) will be held at the Hotel Grand Hyatt in Gurgaon during June 17-18 this year, where Pioneer Publicity is the Presenting Sponsor of OAC 2016 and Prakash Arts takes up Associate Sponsorship of the Convention for 10th year in a row.

Fortune Oil & Paytm promote"MAKE YOUR FORTUNE” campaign in the outdoors

In Campaigns By Nabamita Chatterjee - February 16, 2016

Organised Outdoor Options, New Delhi and Outdoor Advertising Professionals (I) Pvt. Ltd., Bangalore have executed this high decibel campaign at key markets having the right distribution mix.

MCD to soon implement Outdoor Advertising Policy (OAP) 2015

In OOH News By Satarupa Chakraborty - February 01, 2016

After being shelved at a draft-stage, OAP 2015 was finally been passed on January 12, 2016 and it will be implemented in future tendering process invited by the Municipal Corporation of Delhi (MCD) including three independent bodies (SDMC, NDMC and EDMC). After OAP 2007 that has been followed so far, the new policy will focus on controlling unauthorised hoardings and beautification of the city along with expansion in revenue generation.

OAAA Celebrates 125 Years of Serving OOH

In Digital OOH By www.oaaa.org - January 18, 2016

Throughout 2016, OAAA will honour OOH accomplishments, observe important industry milestones, and show appreciation for those who have helped pave the way for today's leaders.

Pioneer acquires semi-naming rights of Sikanderpur Metro Station

In Gallery By - January 13, 2016

After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same line. Pioneer is yet to finalise and disclose the brand's name.

Pioneer acquires semi-naming rights of Sikanderpur Metro Station

In OOH News By Satarupa Chakraborty - January 13, 2016

After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same line. Pioneer is yet to finalise and disclose the brand's name.

DOAA welcomes its new team

In OOH News By Satarupa Chakraborty - January 11, 2016

Following its AGM held on December 22, Delhi Outdoor Advertising Association (DOAA) rejigs its board members. Sunil Vasudeva will now head the team of seven more executive members as President of DOAA.

OOH originated from the influence of theatres and circuses: Mohan Chandran

In OOH News By Athira Nair - December 28, 2015

At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.