Fortune Oil & Paytm promote"MAKE YOUR FORTUNE” campaign in the outdoors

Adani Wilmar Ltd. has rolled out a new campaign for its brand Fortune's Sunflower Oil Variant. In an association with Paytm, the campaign brings exclusive cash back offers for its customers. Organised Outdoor Options, New Delhi and Outdoor Advertising Professionals (I) Pvt. Ltd., Bangalore have executed this high decibel campaign at key markets having right distribution mix like in AP at Hyderabad and Vizag, in Karnataka at Bangalore and Hubli, in Tamil Nadu at Chennai and Coimbatore, in Kerala at Cochin and Calicut.

The campaign assures that buying a Fortune Sunflower Oil pack gives their consumers up to Rs 100 Paytm cash, also they can have a chance to win exciting prizes throughout this promotional campaign including 2BHK flat, car and gold coins.

Sharing his thought on this campaign, Rohit Markanday, Trade Marketing Head, Adani Wilmar says "As this is the first of its kind consumer promotion in edible oil category, we wanted to create high decibel visibility campaign. To give an analogy of defence, if ATL campaign act as an air strike and then BTL campaign act like foot soldiers; it captures the attention of "Customers when they are out of home”.  As a strategy we did not want to leave any touch point of customer contact, so we selected a right visibility mix of buses, bus Q shelters, billboards in all the four southern states. To implement this strategy, we roped in Organized Outdoor Options. We appreciated their efforts in providing the vantage location in the key cities of all the 4 southern states and swiftly rolling out the campaign from the date of brief. Besides this we have also done extensive branding of category inside the Modern Trade Stores and an extensive POP drive in GT.”

The different OOH media formats used in several regions and cities covered includes, Buses in Hyderabad,  Billboards & Bus Q Shelter at Vizag, Buses & Billboards in Bangalore Billboards, Bus Terminus, Bus Q Shelters in Chennai and Billboards in Cochin & Calicut.  

Further on the media mix of the campaign Rohit shares, "We have not been dependent on a singular medium. We wanted to create a consumer connect amidst of the touch points.

Also, we have executed innovation for the same in Bangalore. We have played with the LED lighting behind the cut out of the pack shots and the offer blurbs. As these sites are at traffic signals, it has helped in catching a lot of eyeballs during night.”