Results For "OPT"
260 News Found
Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis
In Viewpoints By M4G Bureau - May 26, 2014
Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:
'Our budgets are based on the strength of ideas'
In Viewpoints By M4G Bureau - May 14, 2014
Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:
OPTM Health Care goes outdoor with pain relief offerings
In OOH News By VJ Media Bureau - May 12, 2014
The aim of the campaign, spread over three months, is to generate mass response to the brand's offerings
Cab Advertising: OOH on a new gear
In OOH News By Bhawana Anand - March 11, 2014
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.
Social media: The rise of targeted advertising
In OOH News By - March 10, 2014
Social media will continue to grow as a favoured platform for targeted advertising as its adoption surges, driven by increasing mobile usage and higher penetration of smartphones and a young population, says a Deloitte report.
United Technologies flies high on innovation
In OOH News By Nabamita Chatterjee - February 28, 2014
The outdoor innovation at Mahim in Mumbai has been executed for one of the latest helicopter model S-76D from Sikorsky, the helicopter-making unit of United Technologies.
OOH set to grow by 8.2%, says report
In OOH News By Jubilee Cardozo - February 20, 2014
According to the report by The Pitch Madison Media Advertising Outlook 2014, OOH is expected to bring in total ad spends of about Rs. 2,138 crore and transit media continues to be the preferred option.
Good advertising prospects set to boost hiring
In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 17, 2014
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
Times OOH showcases options at Mumbai Metro
In OOH News By VJ Media Bureau - February 13, 2014
Times OOH presented branding opportunities and organized a client recee for the Mumbai Metro.
Lifestyle goes big on OOH in Kolkata
In OOH News By Nabamita Chatterjee - January 27, 2014
THe retail brand indulged in a massive Outdoor promotion in Kolkata to attract their specific TG using varied out-of-home options, primarily large formats like hoardings and unipoles.