Results For "OOH"
3754 News Found
Brandstand - zeroing in on OOH audiences
In OOH News By Bhawana Anand - October 21, 2014
Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities
OLX talks about users' success stories through OOH
In Campaigns By Bhawana Anand - October 17, 2014
For the campaign nine OLX users narrated their success stories, which were displayed on the outdoor properties across Bangalore. This also reached a larger audience via user's social media pages
Dollar creates 360 degree outdoor during Durga Puja
In Campaigns By Nabamita Chatterjee - October 17, 2014
The leading innerwear brand worked with MOMS (Madison Outdoor Media Solution Pvt.Ltd.) for the OOH executions along with local vendors to create high recall value for the brand during the festive season.
Robust credit control system is vital for growth: Pawan Bansal
In Viewpoints By M4G Bureau - October 14, 2014
The session by Pawan Bansal, COO - Jagran Engage, at Karnataka Talks OOH emphasised that if credit period is reduced even with low margins, profitability can be increased.
Bangalore is yet to catch up with digitised OOH formats: Ranadeb Paul
In Viewpoints By M4G Bureau - October 14, 2014
During his session, Ranadeb Paul, AVP & Business Head - South & East, and National Head- Activation, Kinetic Worldwide India, mentioned that Karnataka lags behind in terms of the new developments on the OOH landscape.
Tap emerging opportunities in Tier II & Tier III markets: Lokesh Kumar
In Viewpoints By M4G Bureau - October 14, 2014
In his address"œTapping the Emerging Opportunities in Tier II and Tier III Markets in Karnatakaâ€, Lokesh Kumar R, Director, IKON stresses that it's the OOH industry's responsibility to reduce clutter and increase the brand value for their clients.
Vodafone launches hunt for perfect face for OOH campaign via Selfie competition
In OOH News By Bhawana Anand - October 13, 2014
The social media powered contest is running in cities like Pune, Nashik, Aurangabad, Solapur, Kolhapur, Goa, Amravati, Nanded, and Nagpur and Vasai
Industry leaders present key recommendations at Karnataka Talks OOH! conference
In OOH News By VJ Media Bureau - October 13, 2014
The recommendations were put forth during the course of a brainstorming open house session at the conference
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
KSRTC passenger traffic is a huge OOH audience: Vishwanath K S
In Viewpoints By M4G Bureau - October 11, 2014
KSRTC's IMTC (Inter Modal Transit Centre) has substantial advertising space, says Vishwanath