Freedom Oil slips into the OOH fast line with JarCar offer

In Gallery By Bhawana Anand - March 01, 2018

The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as a lucky prize

UK’s Bitposter expands automated platform reach

In Digital OOH By M4G Bureau - March 01, 2018

Over 400,000 print and digital OOH billboards can be bought within Bitposter’s General Marketplace

Surat MC’s Rs 100cr ad tax target impractical, say media owners

In OOH News By Bhawana Anand - March 01, 2018

Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even if new outdoor media avenues are created by the municipal corporation

Surat MC sets ambitious target of Rs 100 cr ad tax revenues

In OOH News By M4G Bureau - February 28, 2018

Pegging big on OOH, the corporation plans to build various advertising destinations in the city and decides to go strict on illegal sites which aren’t generating revenue for the civic body

Nirav Modi scam dents OOH to some extent

In OOH News By Bhawana Anand - February 28, 2018

While the scam has hit the business, specialist agencies believe that there are no major longer-term implications

Freedom Oil slips into the OOH fast line with JarCar offer

In Campaigns By M4G Bureau - February 28, 2018

The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as a lucky prize

Media owners expect Hyderabad Metro pillar units to yield better returns in future

In OOH News By Bhawana Anand - February 27, 2018

Expansion of metro network will likely attract a greater number of brands to advertise on this media; local civic body’s drive against unauthorised media will also help this media’s cause

Selvel Publicity’s Kekoo Nicholson passes away

In OOH News By M4G Bureau - February 27, 2018

Kekoo was designated the managing director of Selvel Publicity in 1982 and since then had invested in maintaining and building one of the pioneering companies of the Indian OOH industry

Pari’s fear factor writ large on OOH canvas

In Campaigns By Bhawana Anand - February 27, 2018

Handled by Minimax Ads, a Mumbai based media owning firm, stimulating innovations have been executed in the city of Mumbai to grab people’s attention.

Brendon Cook, CEO, oOh!media to address OAC 2018 in Mumbai

In OOH News By M4G Bureau - February 26, 2018

Brendon Cook will speak on theme of ‘How dynamic media will drive OOH growth in a digital world’ at the Outdoor Advertising Convention (OAC) that will be organised in Mumbai during July 27-28, 2018