Exide energises OOH with #WhatDrivesYou offering

In Campaigns By M4G Bureau - March 09, 2018

Planned and executed by Kinetic India, the campaign was deployed on premium and high impactful sites across different cities

Women outdoorians celebrate Women’s Day with zest

In OOH News By Bhawana Anand - March 09, 2018

The industry looks male-dominant from the outside, but women entrepreneurs and professionals in the OOH domain absolutely enjoy the level playing field

‘DOOH will spur OOH growth in India’

In Digital OOH By M4G Bureau - March 08, 2018

A panel discussion on digital OOH at the FICCI-FRAMES organised in Mumbai brought forth the compelling factors that will drive digital OOH growth in India

RuPay promotes digital transactions through OOH medium

In Campaigns By M4G Bureau - March 07, 2018

The card payment brand urges masses to experience the ease of digital payment transactions

FICCI-FRAMES to host session on DOOH on March 7

In OOH News By M4G Bureau - March 06, 2018

The panel will have Indrajit Sen of IOAA as the moderator, and Suresh Balakrishna, CEO – South Asia and Middle East, Kinetic India; Pramod Bhandula, Executive Chairman, JCDecaux India, Jahan Mehta from Selvel One, Mukesh Manik of Encyclomedia and Nidhi Choudhary, Dy Commissioner, MCGM as the discussants

Xiaomi Redmi Y1 dials OOH for big impact

In Campaigns By M4G Bureau - March 06, 2018

OMI executed this campaign for Redmi Y1 across key metro markets. An assortment of large format and unconventional formats were used for the campaign covering 13 key cities

2017 was a year of modest growth for OOH says FICC-EY report 2018

In Research By M4G Bureau - March 05, 2018

The report shares that domitization effects started to fade off after March-April 2017 & billboards continue to dominate the advertising pie with 40% whereas sponsorships & interactivity will take the lead and operational issues continue to hamper the growth

AdWorld develops ‘I love Indore’ signage in Indore

In OOH News By M4G Bureau - March 05, 2018

The media owning firm is working closely with the corporation in developing iconic OOH advertising spots in the city to accelerate revenue

Ekta Builder gains masses faith by demanding only 5% in advance

In Campaigns By M4G Bureau - March 04, 2018

Executed by Bright Outdoor Media, the campaign has been deployed at various key locations of Mumbai

Ocelot Partners to acquire Ocean Outdoor for £200mn

In OOH News By M4G Bureau - March 02, 2018

Ocean’s portfolio of digital, full motion screens facilitates connectivity as OOH, digital, mobile, online and screen media all converge to create deeper brand experiences