Campaigns

AdWorld develops ‘I love Indore’ signage in Indore

The media owning firm is working closely with the corporation in developing iconic OOH advertising spots in the city to accelerate revenue

Published

March 5, 2018

M4G Bureau

Indore based AdWorld creates an innovative “Selfie Point” at a major junction of Indore i.e. Palasia Square. Earlier that corner was dead and hidden has been revived with “I Love Indore” signage as Indore is declared the cleanest city of the country, and is the face of Swachchha Bharat Mission in India

AdWorld is the pioneer in creating new milestones, and in this series, secured exclusive advertising rights on public facilities planned all across the city of Indore. To make cleanliness a habit and to provide quality facilities for the citizens of Indore at zero cost to the civic bodies is the aim of Indore Municipal Corporation & AdWorld.

On this Rajesh Jain, MD, AdWorld states, “We are grateful to the Mayor, Smt. Malini Laxmansingh ji Gaur and IMC Commissioner, Shri Manish Singh for giving us the opportunity to design, plan and create a ‘Selfie Point’ that will become face of Indore for many.

One of the leaders in the market, AdWorld offers prominent advertising spaces at Indore and Bhopal airports, and a wide range of outdoor advertising solutions across various cities/ towns and highways in MP & CG. Through its bouquet of various OOH media options on all the prime location, it ensures that your brands surely get the desired attention. Indore Bhopal Super Express Highway is one of the options where AdWorld has dominating presence.

Rajesh further adds “We believe in complementing traditional billboards with more smart options like Foot-Over-Bridges, Gantries, Unipoles, Modern Backlit Bus-Que-Shelters, Standard Backlit Bus-Que-Shelters, Central Pole Kiosks, I-Bus Branding and now Backlit Billboards.” OOH is a key channel for all major announcements and launches.

“AdWorld is working closely with civic bodies for developing OOH solutions to improve the landscape of the city and earn revenue. We intend to keep adding additional media options to serve the citizens as well as advertisers,” said Dilip Shukla, Director of AdWorld (Swift Intermedia Convergence Pvt. Ltd.).