Results For "OOH"
3736 News Found
Dineout goes big on OOH to promote dining festival
In Campaigns By Bhawana Anand - February 19, 2018
The OOH driven marketing campaign was designed to make dinning out a special experience by allowing masses to try new restaurants and cuisines at a lucrative deal
OOH to grow 10% in 2018: Pitch Madison Report
In Research By M4G Bureau - February 16, 2018
Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%
‘Business consolidation augurs well for OOH’
In OOH News By M4G Bureau - February 16, 2018
OOH leaders observed at the Karnataka Talks OOH conference held in Bengaluru that consolidation of OOH business will usher in improved across-the-board industry compliance, increase media rates and boost client confidence in the medium
One voice a must for industry, say Karnataka OOH leaders
In OOH News By Bhawana Anand - February 15, 2018
S M Jawad, Director, Ad Links, Vishwanath R Naik, Director, Pinnacle and Pradeep Kumar Kokkanti R, CMD, Vijaya OOH Media said in unison that the industry’s key constituents need to come together and articulate the common issues on one voice. The session was chaired by Indrajit Sen of IOAA
Ad World acquires transit, public utility media in MP
In OOH News By Bhawana Anand - February 15, 2018
The MP-based OOH firm has bagged new contracts for advertising on bqs, BRTS buses and a new media – CTPT
Swift goes to town with ‘Be Limitless’ proposition
In Gallery By M4G Bureau - February 14, 2018
Executed by Posterscope India, the OOH brand campaign beats the clutter by fashionably showcasing the new model on the outdoor canvas
Karnataka Govt ups the OOH quotient with pan-state campaigns
In Gallery By M4G Bureau - February 14, 2018
Leading media owning firm Srishti Group has been instrumental in driving the key government’s campaign in Bengaluru and Rest of Karnataka
Cadbury pops out heart this Valentine
In Campaigns By M4G Bureau - February 14, 2018
The brand has come out with a campaign that provides an experience beyond products & services; OOH powers the 360 degree campaign innovatively
‘Value addition, right pricing, self-regulation, tech infusion will augment OOH growth’
In OOH News By Bhawana Anand - February 14, 2018
Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss ‘How best can Karnataka OOH draw maximum brand spends’
GroupM forecasts 13% growth in adex in 2018
In Research By M4G Bureau - February 14, 2018
OOH adex is expected to increase from an estimated Rs 2,842 in 2017 to Rs 3,389 in 2018, which will be a healthy 15% growth YoY