RuPay, a card payment scheme launched by the National Payments Corporation of India (NPCI) has launched an OOH campaign to promote its credit, debit and prepaid services. The OOH campaign is a part of a mega campaign designed to educate the masses on how to go cashless by using mobiles and RuPay-enabled Jan Dhan cards for day-to-day transactions. The intent is to make digital money popular and be less dependent on cash.

The campaign spotted in Mumbai talks encourages the use of their cards to get unique experiences through its marketing theme ‘One life, One RuPay’.