Connect with us

Ad Policies & Regulations

Surat MC’s Rs 100cr ad tax target impractical, say media owners

Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even if new outdoor media avenues are created by the municipal corporation

Published

on

The Surat Municipal Corporation has trained focus on increasing the civic body’s annual ad tax revenues to an unprecedented Rs 100 crore. However, media owners that Media4Growth spoke to on this matter believe the target is highly impractical. Vishal Shah, Director, Shah Publicity which has a dominant 80% outdoor media ownership in Surat said that the civic body’s plan to double the ad tax revenues is unworkable.

Jayesh Patel, Director of Venus Publicity, was of the view that the civic body may be able to boost its ad tax revenues by levying fee on various hoardings erected by builders on their respective properties, but even that amount will not match the quantum increase in revenues that the civic body is aiming to realise.

Jayesh admits to Surat being one of the fastest growing cities in the country with high purchasing power in the hands of the local residents, and with the city itself being a global diamond cutting hub. However, that has not translated into significant OOH spends there. Vishal added that corporate brands look at spends in the range of Rs 5 lakh to Rs 50 lakh in this market.

Advertisement

Commenting on the civic body’s plan for creating new advertising avenues in the city, Vishal said that the move should fit in with the city’s overall infrastructure and layouts. He was not very optimistic about the prospects for digital OOH in the city.

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.