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Pari’s fear factor writ large on OOH canvas

Handled by Minimax Ads, a Mumbai based media owning firm, stimulating innovations have been executed in the city of Mumbai to grab people’s attention.

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The upcoming Bollywood horror movie ‘Pari’ starring Anushka Sharma is being promoted in the outdoor in an innovative way. Handled by Minimax Ads, a Mumbai based media owning firm, stimulating innovations have been executed in the city of Mumbai to grab people’s attention.

The innovations were based on cut-outs and LED lights that amplify the movie’s horror factor. One innovation executed around the Jogeshwari flyover in Andheri is a cut-out of a “ghost and the lead”. The second innovation showcases the ghost and the lead where their eyes are blinking – by way of LED lighting. Another innovation has a mix of both the concepts. The movie release date has been highlighted in the creative to increase to recall factor.  

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The campaign has been executed at the prominent locations of the city such as Andheri Flyover, Santacruz Western Expressway and Juhu JVPD Junction.  

 

 

 

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