Coca-Cola ties up with ICC to spread the cricket fizz

In OOH News By Bhawana Anand - July 15, 2019

The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season

Goa’s hoarding owners still facing uncertainties

In OOH News By Pray Jani - July 15, 2019

A middle ground is yet to be found between the hoarding owners of Goa and the policy makers with regard to the implementation of the new policy

Tarun Jha, Head - Marketing and Product, Skoda Auto India to speak at OAC 2019

In OOH News By M4G Bureau - July 12, 2019

Tarun Jha will be participating in a panel discussion on ‘How OOH makes brands simply unmissable’

New Ocean study unravels superior brand building power of full motion DOOH

In Research By Rajiv Raghunath - July 12, 2019

The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences

Alok Jalan to address OAC 2019 on pathways to achieve quantum OOH growth

In OOH News By M4G Bureau - July 12, 2019

Alok Jalan, MD, Laqshya Media Group will be making the presentation jointly with Sai Nagesh, Chief Strategy Officer, Laqshya Media

Airbnb reaches out to travellers with new brand message

In Campaigns By Bhawana Anand - July 12, 2019

The brand’s new campaign, ‘That’s why we Airbnb’ targets air travellers with a focused communication

Talon acquires Grand Visual Agency & OOH ad tech provider QDOT

In OOH News By M4G Bureau - July 12, 2019

The strategic acquisition of digital OOH creative services specialist Grand Visual and its digital OOH ad tech provider QDOT will enable Talon to further enhance its abilities across the US

Shout Media appoints Edge1 to manage its ambient OOH media sites

In OOH News By M4G Bureau - July 11, 2019

New Zealand based Shout Media is implementing Edge1 Outdoor Advertising Media Platform to manage its OOH media sites

Dr Mohit Dubey, CEO, Atal Incubation Centre (AIC), MIT-ADT University to speak at OAC 2019

In OOH News By M4G Bureau - July 10, 2019

Dr Dubey will be sharing his perspectives on the theme of ‘Building a tech startup ecosystem for OOH & driving entrepreneurship’

Fly Up heats up OOH in WB with ‘Karle chill’ campaign

In Campaigns By M4G Bureau - July 10, 2019

Executed by Kolkata-based Hindusthan Publicity, Fly Up from Greenfizz Beverages has deployed the campaign on hoardings, transit media and digital screens across main railway and metro stations in West Bengal