Fly Up heats up OOH in WB with ‘Karle chill’ campaign
By M4G Bureau - July 10, 2019
Executed by Kolkata-based Hindusthan Publicity, Fly Up from Greenfizz Beverages has deployed the campaign on hoardings, transit media and digital screens across main railway and metro stations in West Bengal
Greenfizz Beverages’ brand Fly Up makes a hard-to-miss presence on outdoors, most predominantly in South Bengal. Kolkata-based Hindusthan Publicity has executed the 360 degree campaign for the cold drink brand by deploying large formats and digital screens across main railway and metro stations. The brand targets the age group of 14-35 years with the message ‘Pyaasa Dil Karle Chill’.
Speaking on the occasion, Punit Lundia, Director, Greenfizz Beverages shares, “OOH is an integral part of any marketing campaign. Whenever we ran a campaign, based on customer reviews or participation, we incorporated the same in the OOH design with details of digital as well as telephonic touch points. This helps us achieve a 360 degree approach to marketing.”
Invested approximately Rs 1.5 crore in the initial promotion, this pocket size soft drink has implemented the technology of retro-reflective vinyl in the signage to highlight the brand for the audience. It has been learnt that the brand plans to execute a different campaign for Durga puja and continue their promotions all through the year, except during the winter.
“The brand is very new in the market, and now we are simply focusing on branding and targeting the main TG with some BTL activities, through direct interaction,” asserts Kajol, Corporate Communication, Hindusthan Publicity.