Edge1 Outdoor Advertising Media Platform, the leading OOH media management software, announced that it has been selected by Auckland based Shout Media, to implement a suite of software tools designed to boost revenue and automate business processes on their growing number of street posters across Auckland.

The project will focus on Edge1’s CRM solution to automate the delivery of campaigns. It will also be able to enable real-time inventory availability, lead management, quick media plans, booking for salesperson and to help optimize operations and landlords license fee and will enable Shout to attract new advertisers from a wide variety of national and international brands.

"Shout Media is a known name for ambient media in New Zealand and we’re excited to implement Edge1. We are eager to work with them to grow the out-of-home market in New Zealand,” said Kriti Raj, Director of Sales, Edge1. “With their premium poster placement and our automated software, advertisers will have the flexibility necessary to truly engage their audience,” he added.