‘Advertising in healthcare setting delivers superior persuasiveness’

In Viewpoints By Rajiv Raghunath - January 19, 2022

Lydia Yang, Founder and Managing Director of Alfaxmedia, operator of Clinic TV -- a multimedia network telecasted in premium private healthcare facilities in Hong Kong – talks about the company’s unique media offering, and what brings advertisers to the network. Edited excerpts of the interview with Rajiv Raghunath:

Maruti Suzuki launches New 2021 Swift Campaign

In OOH News By M4G Bureau - April 06, 2021

OOH is a part of the multimedia campaign designed by Dentsu Impact India.

MediBuddy unveils new brand tagline & logo

In OOH News By M4G Bureau - March 02, 2021

The new branding, focused on a gender neutral approach to health awareness, will be positioned through multimedia platforms

HDFC Life all set to ‘Bounce Back’ on OOH

In OOH News By M4G Bureau - February 22, 2021

A multimedia campaign launched in partnership with Leo Burnett celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges

Burger King recalls 2020 grilling with a multimedia campaign

In OOH News By M4G Bureau - December 28, 2020

The campaign comprises a new TVC, Print, OOH, Mall signage’s & In store promotions

Facebook & GroupM launch media playbook to help brands adjust to consumer behaviour

In Research By M4G Bureau - September 28, 2020

‘Turn The Tide’ playbook emphasises on media strategies for businesses to drive efficient outcomes

MediBuddy enforces ‘Friend’ of the masses’ positioning with multimedia campaign

In OOH News By M4G Bureau - September 16, 2020

The brand aims to use its leadership position to encourage people to embrace teleconsultations and in general, make health a priority

Vi plans for high decibel marketing campaign to promote new identity

In OOH News By M4G Bureau - September 08, 2020

Beginning with TV and Digital campaigns, the marketing plans include multimedia campaign to launch in next few weeks

Marcom & ad bodies join Moving Walls to recognise front-liners fighting Covid-19 in Malaysia

In OOH News By M4G Bureau - April 21, 2020

OAAM members to contribute advertising slots worth more than MYR 500,000 at no cost

Helo to communicate ‘Helo Pe Milo’ with multimedia campaign

In OOH News By M4G Bureau - March 13, 2020

The national campaign will be deployed across TV, digital and outdoor, aiming to target a diverse range of audience across geographies and age groups