Burger King recalls 2020 grilling with a multimedia campaign

As the year-end is around the corner, Burger King India has launched a new campaign #GrilledBy2020 under the Whopper 360 Campaign in order to bid to leave all the negativity behind at the end of the year.

Whilst the Whopper Integrated Campaign comprises of a new TVC, Print, OOH, Mall signage’s & In store, for social media the brand has activated the #GrilledBy2020 campaign. The campaign allows users to have some fun while acknowledging how we all got #GrilledBy2020. Burger King has launched a ‘flame grill’ filter on Instagram and Facebook, encouraging everyone to share their experience on how they got grilled by 2020.

Elaborating on the thought, Srinivas Adapa, Chief Marketing Officer at Burger King India said, “We have a brand-new flame-grilled Whopper across all our restaurants and #GrilledBy2020 is an integral part of this campaign. For each one of us who have been #GrilledBy2020, this is a great opportunity to grill it back...and just like the Whopper, only good things come out of flame grilling!”

Pratik Gupta, Co-Founder Zoo Media and FoxyMoron said, “2020 is a year where all rules went out of the window; while everyone & everything stayed indoors. We're happy to have pulled all the stops at Zoo Media, with FoxyMoron coming up with the content, Phosphene working on creating the AR Filter, The Rabbit Hole doing production and Pollen bringing in the influencers. We're excited for the FlameGrilling to begin!”