‘Game of Thrones’ connects with Hotstar audience via OOH

In Campaigns By - August 03, 2017

As part of a multimedia campaign, over 50 billboards with the title 'Torrents Morghulis' were strategically placed in key locations across Mumbai, Delhi and Bengaluru by The Social Street.

S S International Live credits success of'Ponniyin Selvan' play to outdoor promotion

In Campaigns By VJ Media Bureau - August 06, 2014

Metro Multimedia P Ltd & Vas Media Network executed the outdoor promotion of the play which was staged in Chennai, Madurai and Coimbatore

'We will see new advertisers using OOH medium'

In Viewpoints By M4G Bureau - July 22, 2014

In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:

Airtel's outdoor tryst with'Kochadaiiyaan' overwhelms Rajnikanth fans in Chennai

In OOH News By Bhawana Anand - May 29, 2014

Rajnikanth fans in Chennai garland Kochadaiiyaan's lenticular visuals on Airtel OOH display