Campaigns
Airtel’s outdoor tryst with’Kochadaiiyaan’ overwhelms Rajnikanth fans in Chennai
Rajnikanth fans in Chennai garland Kochadaiiyaan’s lenticular visuals on Airtel OOH display
Telecom major Bharti Airtel underscored its brand association with the new blockbuster release’Kochadaiiyaan’ with an outdoor campaign in Chennai. Airtel has showcased a range of exclusive products and services targeted at the OOH audience in Chennai, many of whom are ardent Rajnikanth fans and followers.
Madison Media Plus spearheaded the planning, envisaging and implementation of the campaign in line with the high-tech treatment of the iconic movie.
The OOH campaign was aimed at giving the customers a glimpse of the 3D animated movie through an innovative use of lenticular billboards at Nungambakkam and Parry’s in Chennai. The campaign received an overwhelming response with Rajnikanth fans garlanding the superstar’s lenticular visuals on the billboard.
Airtel has launched a range of exclusive products and services such as RC299 Airtel 3G data recharge coupons available as Kochadaiiyaan 3D lenticular collectibles with five different Rajnikanth imagery, along with a Kochadaiiyaan special Super Pack with free hello tunes, wallpapers & 3D lenticular key chain.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
OAC 2025 begins in Mumbai promising glimpse of a new OOH future
Vinkoo Kotwal Chakraborty of Rapport Chrome to moderate fireside chat at OAC 2025
Raghav Anand, Partner at EY to speak at OAC 2025
Shantiswarup Panda of Novel Jewels joins OAC panel for a power packed discussion
DOOHIT to showcase its data driven OOH platform at OAC Expo 2025
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Sales Executive – Street Furniture/Transport
Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Starbucks brews a visual delight with 3D anamorphic campaign in Bangalore
The campaign is executed by MOMS Outdoor
Indriya’s Aasmaniyat collection showcased through cinema innovation
The innovation is executed by WPP Media
Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
The activation is executed by MOMS Outdoor
XTRA Impact: Continental Coffee dominates Kolkata Billboards
The campaign is executed by Platinum Outdoor
Century Real Estate launches OOH campaign in North Bengaluru
As part of this initiative, the brand has unveiled a high-impact OOH installation at Mekhri Circle.
3D pioneer Ocean Outdoor brings an unmissable creative DOOH format to market
DC Studios’ all-new Superman feature film is the launch partner for the Ocean Showcase
Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations
Live UV around Ocean Outdoor screens burns different skin tones in real time
Koddi and DEEL Media join hands to streamline DOOH buying across screens
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
Vritti Mindwave Media to deploy 20 LED vans at Pandharpur Yatra
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI,...
Broadsign unveils automated in-advance DOOH transactions
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built...
-
Innovative Use
Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
-
OACJaikishin Chhaproo of ITC Limited joins insightful lineup of panelists at OAC 2025
-
Campaigns
Starbucks brews a visual delight with 3D anamorphic campaign in Bangalore
-
OACRaghav Anand, Partner at EY to speak at OAC 2025
