Connect with us

Campaigns

Taj Mahal Tea launches innovative musical billboard in Vijaywada

The campaign was executed by Rapport and plays classical Indian music when it rains.

Published

on

This monsoon, Vijaywada will feast on tea and pakoras while enjoying classical Indian music from a massive billboard. As tea is a staple in India, and especially popular during monsoon, Taj Mahal Tea has used the opportune moment to roll out their latest campaign. 

Taj Mahal Tea OOH campaign

The billboard, a media asset owned by Prakash Arts, attracts significant attention as it measures almost 150 feet in length and is located at the railway station junction in Vijaywada, one of the busiest in the city. The environmentally triggered billboard called ‘Megh Santoor’ features a set of 31 hammers that are designed to look like a piano and create a melody when it is raining, and keeps playing until rain ceases. 

Taj Mahal Tea OOH camapign in Vijaywada

Advertisement

Current Opening

Advertisement

Media Owners

Showcase

DOOH

Trending

Copyright © 2024 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.