Vi plans for high decibel marketing campaign to promote new identity
By M4G Bureau - September 08, 2020
Beginning with TV and Digital campaigns, the marketing plans include multimedia campaign to launch in next few weeks
Vodafone Idea Limited plans for massive marketing promotional campaigns to enforce its new unified consumer brand identity and positioning ‘Vi’ revamped yesterday through a virtual event.
Vi ads will be on TV and digital platforms, followed by a high decibel intensive multi-media campaign. The brand buzz will then continue in the market over the coming weeks.
The company added that Vi is a new design system, not just an identity, claims brand. It intends to leverage legacy and at the same time be transformational in its intent and signals that change. It stretches across consumer and businesses, and across all classes, geographies, urban and rural.
Ravinder Takkar, Managing Director and Chief Executive Officer, Vodafone Idea, said, “Vodafone Idea came together as a merged entity two years ago. We have, since then focussed on integrating two large networks, our people and processes. And today I am delighted to present Vi, a brand that will bring important meaning to lives of our customers. Indians are optimistic and want to get ahead in life. They would love a credible partner to help them on this journey. Vi’s positioning is built around this promise and will focus on meeting the customer needs to help them thrive.”
“The brand integration not only marks the completion of the largest telecom merger in the world, but also sets us on our future journey to offer world class digital experiences to 1 Billion Indians on our strong 4G network. VIL is now leaner and agile, and the deployment of many principles of 5G architecture has helped us transform into a future-fit, digital network for the changing customer needs. The new brand launch signifies our desire to not just deliver, but delight our customers, stakeholders, communities and our employees and signals our passion and commitment to be a Champion for Digital India. With Vi, we are confident of building a brand that continues to command respect and trust, and will be admired and loved by all. We look forward to your continued support as we get ready to deliver a superior Vi experience,” added Takkar.
Commenting on the new brand, Kavita Nair, chief digital transformation and brand officer, Vodafone Idea, said, “Vi leverages the strength of two of India’s most loved brands, Vodafone and Idea. Vi is vibrant, exciting and throbs with the spirit of rising India. It is committed to help every Indian move ahead in life. Vi is dynamic, flexible, fluid and always on. In the months to come Vi will continuously unpack exciting possibilities for its customers. Vi is built for the new age and for the connected ecosystem. We invite everyone to join this exciting journey as we move towards building a better tomorrow.”