MediBuddy enforces ‘Friend’ of the masses’ positioning with multimedia campaign
By M4G Bureau - September 16, 2020
The brand aims to use its leadership position to encourage people to embrace teleconsultations and in general, make health a priority
MediBuddy, India’s leading digital healthcare platform has announced the launch of 360-degree marketing campaign to position the digital brand as the friend. With the theme Aapka Health Buddy’, the idea behind the campaign is to communicate the fact that MediBuddy is a friend, a buddy that everyone can trust to address any healthcare need – 24*7, for the entire family.
Starting with TVC to be aired on multiple channels on television and on IPL on Hotstar, the campaign will also be supported on various digital platforms and other media to ensure 360-degree marketing coverage.
Through this campaign, which is conceptualised and strategized by ITW Playworx, MediBuddy wants to use its leadership position to encourage people to embrace teleconsultations and in general, make health a priority. Most people feel helpless for various reasons; at times it could be logistics issues for people who are far away from clinics or need a doctor at odd hours or certain inhibitions to meet a doctor physically etc. and end up taking wrong decisions. However, with your healthcare buddy MediBuddy, trusted by millions across India, online consultation is just a tap away.
Speaking about the campaign, Satish Kannan, Co-founder & CEO, MediBuddy-DocsApp said, “Through this campaign, we want to communicate to the masses to have faith in their healthcare buddy, friend, MediBuddy and use teleconsultations to address their healthcare needs. It has always been our goal to make quality healthcare accessible to the billion citizens of the country and we will continue working in that direction.”
Commenting on the campaign, Ashish Bajaj, Head of Marketing, MediBuddy-DocsApp,“The creating of our first TV campaign has been exhilarating and we hope people will connect with the message. We have tried to communicate in an interesting way the fact that MediBuddy is a friend who can be relied on for any healthcare need.”