Adani Wilmar ensures safety of buyers & sellers
By M4G Bureau - September 16, 2020
The company has distributed face masks and face shields to retailers in metros and has also installed hand sanitising kiosks in local grocery shops for buyers
As Covid19 pandemic has changed the buying pattern of consumers, Adani Wilmar takes an initiative to reinforce the confidence and belief among the sellers and buyers regarding their safety.
Recently, the brand has distributed face masks and face shields to the retailers in metros to protect them from the infection. The step has been taken understanding the fact that there is an utmost need for precautions and safety, especially while traveling or going out to buy essential commodities like grocery. Hence, the brand has installed hand sanitising kiosks in local grocery shops for the use of buyers.
The tactical branding seamlessly re-enforced the brand positioning at the time of purchase with a product positioning- ‘Fortune- Untouched by Hands. This further boosted the confidence of buyers in making purchases from the shops following necessary protocols and measures.
The face shield and hand sanitization stands were made by a Delhi-based advertising solution provider BRN Advertising while the face masks were made by Mumbai-based V&U Advertising.