The outdoor strategy included branding across iconic city locations, busy marketplaces, hangout zones, offices, and malls, alongside premium in-flight visibility.
Ahead of JioHotstar's launch, JioCinema and Disney+ Hotstar engaged in a playful exchange across city billboards and digital platforms, teasing each other in a light-hearted conversation.
The campaign extended beyond static billboards to DOOH screens, ensuring real-time visibility in high-traffic urban centers.
SLK Season 1 will be held from 7th September 2024 to 10th November 2024, across Kochi, Thiruvananthapuram, Calicut and Malappuram, and will be broadcasted exclusively on...
Mindshare bags Gold for innovative Use of Activation
Rajib Basu will be sharing his perspectives on 'What's attention economy got to do with media: Direction finders for OOH'
OTT video releases add a dash of colour to OOH canvas
The 3-month campaign showcases offer launches and exclusive curated events.
The conference will be organised at Courtyard by Marriott, Bengaluru on January 20, 2023.
Rajib Basu will be sharing his perspectives on the 'Changing contours of Indian media landscape: Prospects for OOH' in the opening session of Outdoor Advertising Convention...
