Times Prime launches campaign at Gurugram’s CyberHub

Times Prime, a Times Internet premium subscription service, has launched an OOH campaign at CyberHub, Gurugram to showcase the brand’s new offer launches and exclusively curated events. The campaign will run for three months and feature 16 sides of pole kiosks strategically placed throughout the popular shopping and dining destination.

Times Prime has devised an approach that is both unique and relatable, with a tongue-in-cheek communication that targets their products and brands USP. The campaign is designed keeping in mind the audience of CyberHub and features Hinglish language for building relatability.

“We are thrilled to launch our new outdoor campaign at CyberHub, one of the most popular destinations in Gurugram. We believe that this campaign will be a great way for us to reach our target audience and showcase what makes Times Prime unique and valuable,” said Harshita Singh, Business Head of Times Prime.

As one of the most preferred lifestyle super-apps, Times Prime offers an extensive range of benefits on a single platform, from shopping to entertainment and lifestyle, brands like Starbucks, Myntra, Uber, Disney+ Hotstar, SonyLIV, Google One, and many more. Times Prime positions itself as a unique Super App that curates subscriptions and benefits besides elevating lifestyle with superior & exclusive access to global brands and experiences. The campaign is designed to create a sense of urgency and dramatize the importance of availing the benefits of Times Prime subscription.