Campaigns
Bandhan Bank back on OOH
The campaign features its brand ambassador Saurav Ganguly
Banking, financial services and insurance (BFSI) brands are seen to be particularly active in the OOH space in Q4 with various savings and investment propositions. Bandhan Bank, one of the more visible banking brands on the OOH canvas, is currently running a campaign, focusing on the branding part, and not on any particular offerings.
The campaign, featuring its brand ambassador iconic cricketer Saurav Ganguly, makes a neat cut on the OOH canvas, as is illustrated on this FOB media in Bengaluru.
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Campaigns
Blinkit turns India’s shopping data into year-end OOH humour
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Creative ConceptsSwiggy Scenes rolls out ‘Un-Coop Yourself’ activation ahead of New Year’s Eve
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PeopleRajat Verma joins Khimji Jewellers as CMO
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Creative ConceptsCars24 turns damaged cars into hard-hitting road safety billboards