The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season
Brands like Tata Harrier & Dream 11 have planned exclusive in-stadia activities which are further amplified on social media
As part of the mandate, Mehra will now be responsible for the agency’s creative duties across all offices and will also launch Dentsu India Tomorrow Lab
Appointed as Managing Partner, he will handle agency’s sports-related aspects including strategy, new business, partnerships, events and activities
Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands
Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3...
The new partnership is designed to put creativity in sports at the centre of its approach wherein the creative agency will expand its global reach to...
The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on...
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra...
