Picture Story
Hotstar pads up for ‘The Largest Player Hunt Ever’
The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing — symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform
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Insights
Dipankar Sanyal on the need for iconic OOH destinations in India
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Ad Policies & Regulations
Monopoly fears rise as BBMP pushes new Outdoor Ad policy
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Campaigns
Roff takes humor route with ‘Naak kat gayi’ OOH campaign
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Creative Concepts
Renault unveils iconic art installation at Delhi International Airport