Results For "Metrics"
89 News Found
‘Apples-to-apples approach to measurement absolutely necessary’
In Viewpoints By Rajiv Raghunath - October 29, 2020
A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President, Geopath on the subject of audience measurement metrics for place-based media.
‘We’re extending active support to IOAA to develop the common currency’
In Viewpoints By Bhawana Anand - September 04, 2020
Sai Nagesh, Chief Strategy Officer, Laqshya Media Group speaks about the Group’s in-house proprietary tool SHARP and the imperative for building a common currency for OOH audience metrics
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
In Research By Rajiv Raghunath - August 04, 2020
Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities
What does poll conducted by Media4Growth say?
In OOH News By Bhawana Anand - July 17, 2020
The poll shows that 79% of outdoor industry people believe that metrics and measurement will play a vital role for their business growth
Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group
In OOH News By Bhawana Anand - February 10, 2020
Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers
OOH Expo 2021 to be launched at Mumbai’s Nehru Centre on Jan 22-23, 2021
In OOH Solutions By M4G Bureau - January 22, 2020
The largest exposition of OOH solutions will have the participation of 70+ exhibitors from India and the overseas
Indian OOH: Chaotically Organised
In Viewpoints By M4G Bureau - November 19, 2019
Investments in infrastructure, audience metrics and technologies will go a long way toward increasing OOH’s share of the ad budgets
oOh!media expands digital roadside footprint leveraging data and insights
In Digital OOH By Rajiv Raghunath - June 26, 2019
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
oOh! expands roadside DOOH inventory
In Gallery By Rajiv Raghunath - June 26, 2019
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
With metrics, transit media can deliver big
In Gallery By - March 18, 2019
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan